Whitewater is approximately 50 miles from Madison and Milwaukee and just 80 miles from Chicago. Interstates 43, 90, and 94 are located just minutes away from US Highway 12 and State Highways 59 and 89. The city is also at the epicenter of Wisconsin's population density, with close proximity to other population centers such as suburban Milwaukee, Racine, Kenosha, Janesville, and Rockford, IL.

The location allows Whitewater to maintain its small-town atmosphere with access to big-time opportunities. In addition, your business will have access to a large and diverse customer base, and be able to recruit from an equally sizable, diverse workforce.

This central location is highly appealing to employers and employees. Research sponsored by Bizjournals indicates a large portion of Americans prefer to live in "micropolitan" areas, which are cities on the fringe of larger markets or located in small-town America.

In their extensive 2008 study of 141 micropolitan areas, Bizjournals selected Whitewater as the 22nd best "Dream Town" in the United States, the highest ranking of any city in southern Wisconsin or Illinois. Among Bizjournals criteria were quality of life, commute time, access to management and professional jobs, and number of adults (25 or older) with bachelor's degrees.

Nestled in the rolling hills of scenic southeastern Wisconsin, the natural setting also contains plenty of economic incentives. Despite national trends, the cost of doing business in Whitewater remains low. Lower than average labor costs, tax rates, and utilities - in combination with varied financial incentives -can help give businesses gain an edge in today’s competitive marketplace.